Velocio Apparel debuts film on the challenges of sustainable bike clothing.
Text: Velocio Press Release
Edit: Mari Oshaug
Photos & Video: Velocio
"The Trouble With Bike Apparel" asks cyclists to demand more of apparel brands. With a reputation for performance design and a focus on sustainable practices, Velocio Apparel produced a look at where each are failing in today’s sport market in a new film called "The Trouble With Bike Apparel".
With input from industry experts and a deep dive at what it takes to create cycling apparel, the film takes aim at persistent fast fashion issues in the ongoing use of virgin materials, a culture of waste and a slow transition to more sustainable practices.
100% of Velocio’s current jersey collection is made totally or partly from recycled fabrics. Its packing materials are biodegradable and its move to reduce air shipping as an option for consumers. They also give 1% of its annual revenue to environmental and climate focused causes, the last of which was a special edition UNITY Jersey focused on climate change relief and which offered a donation without purchase as an option.
“We can make as many changes as we can but there are forces that we need the customer to push on. There needs to be a demand for more accountability, more options for sourcing and a deeper awareness of what things cost. The film urges people to demand that,” says Brad Sheehan, CEO and designer at Velocio.