Helmet Hair

Research show that women often restrain from cycling due to two things: feeling safe and wanting to show up to work looking their best. “Sweaty”, “messy” and “flat” just don’t go with that, and we bet it is the same for a lot of men as well. And then there is the issue of style. No one looks cool wearing a bike helmet. No one. So fuck it. If we are all going to show up with messy hair (and we should, because not wearing a helmet is just plain stupid) we better do it in style.

We aspire to show you just how good you can look after wearing a helmet. So what are you waiting for, get buckled up and go for a ride. Helmet hair has never looked this good.

Photo: Fred Jonny / ANTI Brandpeople
Model: Paulina / TFM Models
Hair: Andrés Valle-Kløvstad/Pudder Agency /Gevir/Orbie
Makeup: Marthe Hesvik / Maybelline New York Light
Photo assistant: Yoo Sun
Props: Oslovelo
Text: Silje Strømmen