Lets talk about helmet hair. For so many of us, showing up to work with hair that looks sweaty, messy and flat is just not an alternative.
Research show that women often restrain from cycling due to two things: feeling safe and wanting to show up to work looking their best. “Sweaty”, “messy” and “flat” just don’t go with that, and we bet it is the same for a lot of men as well. And then there is the issue of style. No one looks cool wearing a bike helmet. No one. So fuck it. If we are all going to show up with messy hair (and we should, because not wearing a helmet is just plain stupid) we better do it in style.
We aspire to show you just how good you can look after wearing a helmet. So what are you waiting for, get buckled up and go for a ride. Helmet hair has never looked this good.
Photo: Fred Jonny / ANTI Brandpeople
Model: Paulina / TFM Models
Hair: Andrés Valle-Kløvstad/Pudder Agency /Gevir/Orbie
Makeup: Marthe Hesvik / Maybelline New York Light
Photo assistant: Yoo Sun
Props: Oslovelo
Text: Silje Strømmen